Ten Ways to Use Pinterest Secret Boards in Your Small Business Marketing

Pinterest is a great way to engage buyers. It is a tool to capture your market share for Black Friday, Small Business Saturday and Cyber Monday. Are you ready? According to Bizrate Insights it is estimated that 70% of Pinterest Pinners are inspired to buy compared to only 17% of Facebook users. The average Pinterest user will spend $179.36 when making a purchase from this social media site compared to $80.22 for Facebook users and $68.78 for Twitter followers.Pinterest recently announced Secret Boards. You have only three boards you can make secret. You cannot make a public board secret. However, you can make a Secret Board public. Below are my top ten ideas for using Pinterest Secret Boards.1. Create boards to share with VIP Clients – post new content for them first or exclusively. This can also be where your VIP clients share their ideas and solicit feedback.2. Create boards to advertise specials for VIP Customers only. What better way to save on mailing advertisements or promos? Invite your followers to participate on your Secret Board. Your small business could run a contest to spark engagement. You could even charge a small fee to be part of your inner circle.3. Collaborate with your team. Post new ideas for projects and let them post too.4. Store ideas for branding. When working with your graphic designer you can pin new ideas to share and he or she can also post updates to your special branding projects i.e. logo design, website, advertisements etc.5. Prepare boards for upcoming launches. Prepare your boards in advance to your big seasons i.e. wedding season, holidays, anniversary etc. This will save you time and frustration. You can make them public when you are ready.6. Membership Boards – create Secret Boards that only your paying members gain access. We often have great content to share that people are willing to pay to access.7. New Hire Videos. Instead of having to show a new employee how to do something send him or her to your Secret Board where he or she can watch a short video. Make a series of training videos.8. Gift Registry – are you getting married? Make a Secret Board of all your favorite things to include a link to the website or gift registry site. If you are vendor of wedding products or services make a board for your VIP clients so that the links go back to your products or services.9. Bucket List- product inspiration. We all need a private journal or diary. Let Secret Boards be your visual notebook, photo album or journal.10. Keep an eye on the competition. Yes, as a business owner you must keep an eye on the competition. Secret Boards let you pin things you need or want to keep an eye on.Pinterest Secret Boards can be a great way to market your business, engage your clients and customers as well as sharing content with your team. You are only limited by your imagination. I challenge you to think outside the box on how you can grow your small business and maximize profits using Pinterest Secret Boards.

Employment Working From Home – The Good News and the Bad News

Employment working from home can cost you a fortune and incur massive risk, traditional business models have the person working from home become effectively employed by their own business and trading their hours for dollars. Risks include, large start up costs that may never be recouped, huge quantities of certain stock that may never be sold, debt (if you manage to obtain it) keeping your stress and risk levels high.Knowing this I spent a lot of my time reading books and searching for a way to achieve employment working from home. This is when I stumbled upon Rich Dad Poor Dad by Robert Kiyosaki. He explains a very important concept called the cash flow quadrant. It basically categorises people into 4 types: E – for employed, trading hours for dollars and having their big boss earn the real money, S – for self employed, a restaurant owner or even someone achieving employment working from home without a system that detaches themselves from the concept of hours worked equals dollars made, I – the investor who has large amounts of money which in turn makes them more money and finally B – for business, that is people who have a business system that works for them and has them earning residual income – that is income that continues to flow to us after we have stopped working.


So how do we achieve this business system without having any huge risk, cash outlay or even initially having to quit our jobs? It is called network marketing. It allows you to achieve employment working from home with little cost and little time commitment. Let’s take an example. I go to the movies to see Inception or Avatar and I love the film. I then tell 5 of my friends how much I loved the film and they all go and see the film. Am I going to get paid for recommending the film to them? No. Network marketing however cuts out the middle men and allows you to recommend products and services to your friends and family and people you meet every day and get paid for it. Employment working from home can definitely be achieved here.


Network marketing has really come of age and is recommended by Robert Kiyosaki, a world renowned financial expert, as the business of the 21st century. But even still, how do we know which company is the best? How do we know that our products will be loved and that we will be paid well for our efforts? Research! Renowned magazine Network Marketing Today every year gives out awards for the top network marketing companies helping people achieve employment working from home.

When You Tell People How To Make Money Online They Question It

For the longest time the Internet would scare people away when it came to earning money. They felt they could not handle the process. More and more people are trying to earn money online than ever before. Much of this can be attributed to the economy that has been struggling throughout the world. Even if you tell people how to make money online many times that still will not help. You think telling people how the process works is all you would need to do. The truth is many times it never works out for some people. Here is why for some making money online can be a real tough proposition.Getting a check from the Internet is something millions have never enjoyed, but just as many have. The lure of being able to sit in front of your computer and earn money is what keeps people coming back. One thing that many people fail to realize and that is earning money online is a real job and not some game. It is hard work and many times tougher than an offline job you may have.


It is easy to lose focus when you come online for the very first time. People who have never tried to earn money online are star struck by all the opportunities that are available. With the world being your marketplace you have many different options. The key is not to lose your focus which many people do and that stops them from earning money.After a few weeks or months online people tend to go their own way. Advice that is given is not use and they prefer to show people they need no one. This is a big mistake because the learning curve online can be very lengthy. By not taking advice it will just take longer to earn living online.For people who think they need no money to earn online better get that out of their head. No matter what you do online many times you may need to put in some of your own money. Yes there are success stories that started with nothing, but those are rare.


You can be successful online, but it is not going to happen overnight. You must pay your dues and work hard for everything you get. We all would like instant success, but for most it does not happen that way. It is a process that will take time so bear that in mind.Anyone can tell people how to make money online, but the success will depend on many different factors. The key to online success is never give up and take all the advice that is given. You may not use it all, but it never hurts to listen to successful people.

Effective Business Management Unites Education and Training with Corporate Coaching

Business management spends billions of dollars in corporate training and education. According to a report released in early 2006, the U.S. corporate education and training market exceeded $46 billion. Additionally, business management and leadership training captured the largest percentage of program dollars with developing new and existing management along with succession planning. (Source: Bersin & Associates)With training budgets increasing and the additional focus on leadership and management development because people do not leave organizations they leave managers, achieving higher levels of positive return on investment (ROI) makes sense. Research supports that to increase training ROI begins by including coaching as an effective tactic.In a 2001 study completed by Dr. Merrill Anderson, of MetrixGlobal, for a Fortune 500 company coaching can produce a 529 per cent ROI. Additional studies since that time confirm the positive affect of coaching. Business management executives are now employing a new learning strategy that combines education and training with coaching. This is initiative is corporate coaching. So what is corporate coaching?


Simply speaking, corporate coaching extends existing learning or what some call training by infusing one on one executive coaching within the education, training and development sessions to achieve performance improvement that generates a positive ROI. Corporate coaching is always aligned with the strategic plan and the organization’s current goals and provides a vehicle to reinforce current learning as well as a way to make necessary course corrections through both individual and team perspectives. Corporate objectives are achieved much quicker allowing for a better competitive advantage.NOTE:What corporate coaching is not – any program that cannot be aligned to the strategic plan and lacks a structured process that does not focus on pre-determined measurable results.How does corporate coaching work? The answer to that question is “that depends.” Corporate coaching is flexible and may be included within the training schedules or upon completion of the training. The real issue is to find a corporate coaching process that is results focused and uses proven tools that build the What’s in it for me (WIIFM) leading to the What’s in it for us (WIIFU). Effective corporate coaching works to further internalize the identified learning objectives and quantifies those efforts on a regular basis through consistent goal achievement.


How do I find a corporate coach? That is a very good question since many coaches whether a certified coach or not are now offering corporate coaching services. Possibly, the best way is to find a coach who:
Is results focused
Has a demonstrated record of success that is quantifiably measurable
Has both proven developmental processes and tools that work with the strengths of your organization.
Remember, companies win because of their strengths not their weaknesses. Corporate coaching allows you to further capitalize on those very strengths that made your company what it is.